SBROUT® Baby Sleep Habitat System
Welcome to the world of KIKI & SEBBY®
SAFETY CERTIFIED
RESPONSIBLY MANUFACTURED
NATURAL & SUSTAINABLE
LUXURIOUS & PREMIUM QUALITY
OEKO-TEX® CERTIFIED
KIKI & SEBBY® - Our Story
Angel Baby Box Pte Ltd was founded in 2016 by Dr Sharon Heng and Alice Au, when they launched the luxurious Angel Babybox®, inspired by the Finnish babybox which for the last 75 years has been gifted to new parents by the Finnish State. The Finnish babybox, a cardboard box full of essential maternity products, can be used as a bed during those initial weeks and it is believed that this has helped to decrease infant mortality rates in Finland. Inspired by the difference Finland has made to the infant mortality rates, Sharon and Alice designed the Angel Babybox® - taking the Finnish babybox to the next level of luxury and longevity.
Sharon and Alice’s initial product, the Angel Babybox®, has been a huge success and has gained awards and recognition on an international level. Driven by a continued passion to design both luxurious and innovative baby products, Sharon and Alice decided to relaunch the brand as KIKI & SEBBY® in order to push their business forwards and grow their offering to parents.
The name KIKI & SEBBY® was inspired by Sharon’s two young children, Kiki who is now 2 years old, and Sebby just 6 months. The KIKI & SEBBY® brand is set to grow and develop alongside these two children who inspired them to take the business further.
Both Sharon and Alice feel very strongly about the environment and this is at the heart of the products that they design and bring to market. After all, looking after the world we live in now, protects it for our children. Sharon and Alice are proud to be doing their utmost to ensure that our children can live in harmony with the environment and Mother Nature, for Kiki and Sebby’s sake as well future generations.
Alongside the founders, a team of talented designers have been developing a range of exciting new products using sustainable but high-quality materials. The Angel Babybox® was just the foundation, the roots if you like, of a growing brand which will appeal to families looking for sustainable yet beautifully luxurious products. 2022 saw the launch of a textile range of gorgeous muslins, sleeping bags, comforters and much more. The excitement grows for Sharon and Alice as 2023 will see the launch of the SBROUT™ an ingeniously innovative piece of modular furniture - a piece of furniture that encompasses everything KIKI & SEBBY® stands for as the SBROUT™ grows with your child reflecting the fully sustainable and longevity message the pair wish to portray,
KIKI & SEBBY® are fast becoming a must-have brand for parents around the world, but it is also sought after by discerning Celebs too. KIKI & SEBBY® Mission Statement is ‘To create sustainable, safe and luxurious baby products through design, innovation using carefully researched materials.’
Parent & Baby Awards 2020 & 2021
By LUXlife Magazine
Most Innovative Multi-Functional Baby Crib 2020
Most Innovative baby Crib & Changing Mat 2021
The materials are fantastic and the mattress is also firm but comfortable. When made into a crib it is secure, sturdy and is very luxurious. The safety belt feature was especially reassuring to have. This was so easy to use as travel cot and also most importantly easy to carry and set up. This meant my daughter did not have to get used to a different sleeping crib or cot.
I received the beautiful Angel BabyboxTM and was instantly in love with the quality of the finish and the use of natural materials. I was also blown away by the multi-use purpose of this for my baby due to the constraints of modern life storage spaces, It becomes a soft and spacious playmat for the little one when she is ready for tummy time, then also becomes a cosy cot for when she wants to go down for a nap in our living room.
The fact the material (cotton) is, soft and eco-friendly helps and reassures that you’re doing your bit for the planet but not compromising on luxury. I really love that its neutral and the size is big enough To last but not too big that it can’t easily be transported around and stored. The carry case is a great help to do this.
I was very impressed - the product is as described! soft and luxurious. It is very big- so it is a crib for the little one ,which also as they say transforms into mat. my baby sleeps very well in it and i am very happy with the product
Received this baby box as a present from a friend for my newborn baby. I am very happy with the quality of the box which is very soft and cosy and yet sturdy & safe for the baby. The after sales service was very good too & received quick responses when I had some questions about the box. In terms of portability, it’s a little heavy to be carried around on public transport but definitely no issue if you have a car. Easy to assemble and disassemble.
Well made! Great quality! Feels really secure and safe with no worries of my baby being injured or falling out. Inside of the cot is soft and comfortable to touch, and the 2 different configuration is ingenius as besides sleep, it allowed a safe place and comfy place for my baby to play and move around. Most importantly the entire package is very light making it great for travel when compared to other cots which may sacrifice comfort or quality for ease of travel. In conclusion, this is definitely a great find and worth every penny!
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