Why are we using extra-long staple (ELS) cotton given it’s higher cost?

Swaddling, the age-old practice of wrapping infants snugly in blankets, has been both praised and criticized over the years. New parents often find themselves inundated with conflicting advice about whether or not to swaddle their newborn. In this article, we debunk common swaddling myths and provide you with the essential information you need to know […]

Swaddling, the practice of snugly wrapping a newborn in a blanket or cloth, has been a tradition in many cultures for centuries. It is believed to mimic the feeling of being in the womb, providing comfort and security to infants during the early weeks of life.  However, with the rise in awareness of sudden infant […]

Welcoming a newborn into your family is an exciting and joyous occasion, but it also comes with the responsibility of ensuring their safety, especially during sleep. Establishing safe sleep practices from the beginning is crucial for your baby’s well-being. Here are some essential guidelines every parent should know: Back to Sleep The safest sleep position […]